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UNIT 2: Introduction to design and research skills in creative media production

Research & Evaluation

1.Introduction to your quantitative primary research)

Which film genre did you choose to research?

I chose to research the Adventure film genre, I chose this because i enjoy adventure films because they are full of action even if the story is sometimes rubbish, however this does not allow needless action scenes to take place as they add nothing to the story and just end up as a waste of screen time and filming effort.

Which method did you use? (questionnaire survey)

I used a questionnaire to gather my research on the adventure genre as it allowed me to easily go round my class and give out prints of the questionnaire which my classmates could easily hand back to me. I could the input the information that i had collected into a table on a computer making it easier to access and analyse.

What was the aim of your survey?

The aim of my survey was to discover what the people liked about adventure films as well as which adventure films they liked as this would allow me to alter my development process as i would know what people would want from an adventure film.

Could you have improved the design of your questionnaire e.g. the range of questions, the wording, the number of questions, etc.

I could’ve improved the survey by asking more than just students as that would give me a much wider understanding of how the general audience likes adventure films. I could also have asked more questions to do with which aspects of adventure films the subjects liked.

What are the advantages and disadvantages of questionnaire surveys?

The advantages of using surveys are that you can get a lot of information from a large number of participants, however a disadvantage of surveys are that you can’t really ask follow up questions and must make the questions rather simple to make sure the intended audience can understand it.

 

SMM U2 Research methods

RESEARCH METHOD ADVANTAGES SKILLS REQUIRED DISADVANTAGES
Primary Research Methods
Questionnaire survey Capture a lot of responses quickly, quantitative data Writing questions, design skills, analysis skills mainly closed questions so there isn’t a lot of specific data
Interviews  Can offer new ideas, a lot of data, can ask to elaborate, qualitative  People skills, communication skills, analysis skills, literacy skills Time consuming, limited number of people, talking to people is hard
Focus groups  Less time consuming then interviews, people can discuss off each other, qualitative  People skills, leadership skills, recording info accurately  People might go off topic, people may start talking over one another
Secondary Research Methods
Internet  Quick, a lot of data, up to date, can access worldwide resources  Analysis skills, fact checking, I.T. skills, searching skills, note making skills  Not everything is reliable, bias, easy to get sidetracked
Books

 

 Info has been check on academic books  Literacy skills, analysis skills, searching skills  Not up to date, you have to have the book in front of you
TV / film Documentary  Audio/visual representation of an argument, entertaining, informative  Observation skills, quick note making, source checking  Can be bias, might omit important facts as they could be seen as boring and wouldn’t make good TV

Report on the SFX industry

In 1977 Star Wars Episode 4: A New Hope was released and the computer image that the rebel pilots viewed when attacking the Death Star was the first extensive use of animated 3-D Computer animation (or CGI).

In 1979 Alien was released and the film used a raster wireframe 3-D model rendering for the Nostromo’s navigational charts on its computer monitors. The film is best know for the chest-burster scene where a small alien bursts from one of the character’s chest before looking around and scurrying away.

In 1981 Raiders of the lost ark was released and it’s more remarkable shots were where a giant bolder was rolling after Harrison Ford’s character in the opening and the final image of the government warehouse where the Ark was stored —  a lengthy matte shot.

In 1986 Labyrinth was released and the opening CGI credits/title sequence featured a glass ball and a flying digital owl – the first realistic CGI animal. The film also included an impressive M.C. Escher-style production design, including the final “stairway sequence”

Blog Post 2 – Planning & Research tools

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These are the mindmaps that our class made in order to find out what we would need and compile our ideas

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Results from our Survey

Our results show that the people who answered the survey were 16-20, which is not surprising as our classmates filled out.

The results show that people enjoyed the story in an adventure film most, then the characters and then the effects. This is likely because the story and characters create the groundings for the world that the movie is set in. Another trend seems to be that choosing a favourite adventure film is either a very difficult task or a simple request. This is likely because people don’t know what their favourite as it a very broad spectrum.

Survey

BBFC

 

The BBFC is the British Board of Film Classification, they handle the classification of films in order to “Protect the public, and especially children, from content which might raise harm risk”

(http://www.bbfc.co.uk/about-bbfc/our-mission)

The difference between a PG rating and a 15 rating is the amount of swearing, if there is discriminatory language and/ or behaviour or drug taking.

The Criminal Law: The Criminal Law is a law where the BBFC cannot pass any material likely to infringe the criminal law. This is heavily influenced by the Obscene Publications acts of 1959 and 1964, The Cinematograph Films (Animals) Act 1937, The Animal Welfare Act 2006 and The Protection of Children Act 1978.

The Video Recordings Act: Video works (including films, TV programmes and video games) which are supplied on a disc, tape or any other device capable of storing data electronically must be classified by the BBFC unless they fall within the definition of an exempted work.

When considering whether to award a classification certificate to a work, or whether to classify a work at a particular category, the BBFC is required by the Act to have special regard (among the other relevant factors) to the likelihood of works being viewed in the home, and to any harm that may be caused to potential viewers or, through their behaviour, to society by the manner in which the work deals with:

  • criminal behaviour
  • illegal drugs
  • violent behaviour or incidents
  • horrific behaviour or incidents
  • human sexual activity.

In considering these issues the BBFC has in mind the possible effect not only on children but also on other vulnerable people.

Race Relations Act: The Race Relations Act 1976, which was changed to the Race Relations (Amendment) Act 2000, places a legal obligation on public authorities to have due regard to the need to eliminate unlawful discrimination and to promote equality of opportunity and good relations between persons of different racial groups.

In 2004, Examiners discussed whether the Act was relevant during their deliberations after seeing the film, The Passion of the Christ, which some commentators accused of being anti-Semitic. The BBFC’s conclusion was that it was neither anti-Semitic nor indeed blasphemous.

Screen Shot 2016-02-01 at 13.17.07

Cult film cliches and characteristics

Films such The Rocky Horror Picture show,images

The Big Lebowski, The Evil Dead, Donny Darko, They Live, Mad Max are classed as Cult films. These films aren’t necessarily praised by Critics however they have amassed a cult following among fans

a-texas-judge-cited-the-big-lebowski-in-a-legal-decision-2evildead1Donnie_Darko   images-2mad-max-2-1981-02-g

What makes these films great is the blend of special & practical effects, such as the Mad Max series which uses mostly practical effects to get the feeling of the movie is actually happening. Some of these films are seen as bad films but still have wide audience appeal. They manage this by having interesting stories, memorable characters and scenes.

Key advances in sfx from 1977 onwards

In 1977 Star Wars Episode 4: A New Hope was released and the computer image that the rebel pilots viewed when attacking the Death Star was the first extensive use of animated 3-D Computer animation (or CGI).

In 1979 Alien was released and the film used a raster wireframe 3-D model rendering for the Nostromo’s navigational charts on its computer monitors. The film is best know for the chest-burster scene where a small alien bursts from one of the character’s chest before looking around and scurrying away.

In 1981 Raiders of the lost ark was released and it’s more remarkable shots were where a giant bolder was rolling after Harrison Ford’s character in the opening and the final image of the government warehouse where the Ark was stored —  a lengthy matte shot.

In 1986 Labyrinth was released and the opening CGI credits/title sequence featured a glass ball and a flying digital owl – the first realistic CGI animal. The film also included an impressive M.C. Escher-style production design, including the final “stairway sequence”

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